Saturday, March 24, 2007

Inside the Mind of Sidney Crosby - New Gatorade Ad

Gatorade has come out with a flashy new ad featuring Sidney Crosby.

This ad features the inner workings of Sidney's mind as he goes in on a breakaway against the hapless Carolina Hurricanes netminder.

This ad has very good production values and it very well done.

Is it original? According to Robert Lefebvre, who was kind enough to upload the video, the spot is a good take-off on a Woody Allen flick.
The one minute ad is highly ingenious, considering the multi skilled Crosby, but it is hardly original.

The scene is a direct descendant from a Woody Allen vignette from his 1972 movie, "Everything You Always Wanted To Know About Sex (* But Were Afraid To Ask)." That scene, featuring actor Burt Reynolds, was also about scoring, in a different way!

The Allen clip involved the same crew to crew interaction, in conflict with the heart and mind in a moral equation. Instead of a goalie, the desired target is one attractive brunette.

Hmm, a Sidney ad featuring his mind as he hits on a bunny? That would kick ass.

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