Sidney to Introduce New Rbk SC87 Designs

Looking to catch Sidney wearing the latest Reebok fashions?

Well, better get moving, because the event takes place tomorrow.

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What:  NHL MVP Sidney Crosby and Reebok will introduce to the media
       the new designs of the Rbk SC87 line of apparel, footwear &
       hockey equipment on August 21, 2007, just in time for back-to-
       school and the upcoming hockey season.

       The event will be the official unveiling of the Fall 2007
       collection and offer an opportunity to connect with the world's
       best hockey player. Sidney will be available to answer
       questions and to be photographed.

       Rbk SC87, named for Sidney's initials and number, is available
       at Sport Chek locations nationally.

       Contact Derek Baker at 416 422 7158 to RSVP

Who:   Sidney Crosby
       Len Rhodes, General Manager of Reebok Canada
       Bill Gregson, President and COO, The Forzani Group Ltd.

When:  Tuesday, August 21, 2007 - 10:00 A.M.

Where: Sport Chek Square One
       (behind Chapters across from Square One)
       199 Rathburn Road West
        Mississauga, ON